How to Activate the “Buying” Chemical in Your Customer’s Brain

Wouldn’t it be nice if there were some switch in your prospect’s brain that would make them more inclined to buy your product?

Unfortunately, things aren’t that simple. But lucky for you and me, there’s a certain chemical responsible for all our buying and purchasing decisions.

The “Buying” Chemical

Meet Dopamine, a neurotransmitter that plays several important roles in the brain and body. For copywriters, marketers, and entrepreneurs, this is the “buying” chemical that is in charge of your customer’s purchasing habits.

We all know dopamine as the feel-good chemical. This good feeling, in turn, motivates people to repeat whatever behavior that causes it.

With that being said, it’s no wonder that if we can trigger this chemical in our customer’s brain, we’ll see better conversions in our sales copy.

Trigger this “Buying” Chemical Throughout Your Copy

If you’re writing a long-form sales letter, you want to give your reader repeated hits of dopamine. While there are many ways in which you can achieve this, my favorite and go-to method is to educate and share something NEW.

Our brain releases dopamine whenever we discover something we’ve never encountered before. In your sales copy, this can be in the form of a…

• unique mechanism
• new perspective
• new benefit your prospect will receive
• new concept
• new story or piece of news

In Conclusion

If your sales copy is educating, providing value, and entertaining with some type of new piece of information or content, it will trigger the “buying” chemical in your reader’s brain.

Pro-tip, do this throughout your sales message to get your prospect in that feel-good mindset. This will help prime them to get excited to hit “purchase” by the time they get to your offer.

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