How to Use Numbers in Your Health Supplement Copy to Engage With Your Audience

Let’s talk numbers.

Every health supplement copy needs them, a lot of them. Numbers show up in health supplement copy for a variety of great reasons, from clinical study results, statistics, to facts and figures that support the argument your copy is making.

The Thing About Numbers…

Numbers tend to overwhelm, confuse, and bore people. When your prospect feels any of those emotions, they’re more than likely to bail.

But these numbers are crucial for any health supplement copy. They demonstrate how effective your product is and can be. The problem with adding them to your copy is that you run the risk of boring your reader. And when your reader is bored, they’ll likely exit out of your page, which means you just lost a sale.

An Easy Solution

A simple way to liven up these numbers is by using an analogy or real-life comparison that the average person can identify with.

For example:

I wrote a promotion for where I mentioned how a certain nutrient deficiency contributes up to 96,000 deaths per year. We all know that 96,000 is a lot people. It’s a big number that is hard for us to imagine and grasp.

I immediately followed that statistic up with this: “96,000 — that’s equivalent to filling up Madison Square Garden nearly 5 times.”

That instantly reframes this intangible number in a much more powerful and engaging way.

The reader is now going to think back to the last time they were in a sports arena or stadium. They’re going to picture themselves sitting in their seat, looking around the entire arena, seeing every seat filled with a person. They’re going to start imagining multiples of that entire stadium filled with people being gone.

If You Need More Help Breathing Life Into Your Health Supplement Copy

I wrote another article that discusses how a simple trick can help breathe new life into science-heavy health supplement copy.

If you need a little more help writing Red Hot Health and Supplement sales copy, feel free to download the PILL FRAMEWORK by heading to www.writinginfire.com

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