How to Effectively Communicate Benefits in Your Health Supplement Copy (While Staying FTC Compliant)

Your health supplement copy should always appeal to the desires of your ideal customers. One of the most effective ways you can do this is by highlighting the benefits of your health supplement. However, this is easier said than done.

Whenever you start to break down the benefits of a supplement, you need to keep one very important thing in mind: FTC regulations.

The benefits section of your health supplement copy has to be compliant with the current FTC regulations. In fact, you need to be extremely careful because they’re really starting to crack down hard on supplement advertisers.

*Disclaimer: I am NOT an attorney and this does NOT constitute legal advice. These recommendations are simply from my perspective as a health supplement copywriter.

Here’s an Example

Let’s say you have a turmeric product that is known to help alleviate joint pain. Saying in your advertisement that your product “relieves and eliminates joint pain” is a big no-go.

That statement is technically not FTC compliant, and here’s why: you’re implying a treatment claim.

If you imply that your product is going to take someone from a state of injury or illness, back to a state of health, you are breaking FTC regulations and rules.

How to Rephrase so You’re Staying FTC Compliant

Sticking with the turmeric product example, you can effectively communicate your supplement’s benefits while staying FTC complaint by saying something like, “this is proven to help keep your joints loose and comfortable, so you can continue moving with ease and doing the things you enjoy every day.”

Why This Works

There are a couple of things to note about this rephrased statement:

1. There’s no terminology of ailments like joint pain. It steers clear of mentioning arthritis, or terminology that represents a disease state or medical condition
2. Using words like “keep” and “maintain” implies that you’re staying in a state of ideal health, instead of implying that you’re taking someone from a state of illness or injury, to a state of health.

Keep These Points in Mind

Writing about the benefits of a supplement in your copy can be tricky, especially when you’re trying to keep your advertisement FTC compliant. If you’re ever stuck, just remember the two simple tips I broke down above. It’s a quick and easy way to make sure your copy is both compliant and effective! Looking for more tips on how you can write engaging supplement copy? You can check out these posts about how you can breathe life into science-heavy supplement copy, or how to use numbers in your health supplement copy to engage with your audience.

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