How to Add Instant Credibility to Your Health Supplement Copy

There is one thing every health supplement or info product needs to close more sales, and that is credibility. If you’re new in the market, you may not have much in the way of testimonials and reviews. Additionally, if you don’t have a doctor or medical guru as the face of your company, you may feel stuck. If you need a little help with positioning your product, here is a simple but powerful tip that will instantly boost your product’s credibility.

Establishing Credibility from the Get-Go

Establishing your product’s credibility and building trust early on is very important. One simple way to do that is by finding a connection to a Nobel prize winner in medicine, or to an Ivy League university, like Harvard. This connection can be research that has been conducted, or to a doctor.

Making those connections to your product will provide very strong proof elements.

If possible, making a connection to a Nobel prize recipient will be the strongest form of credibility. This is because the award is only presented once a year and to (normally) one person at a time.

Making the Connection in Your Copy

To do this, first look for a connection between an ingredient in your health supplement to research done by either a Nobel prize winner or research conducted at an Ivy League institute.

But if you can’t find a direct connection, don’t give up!

Applying this Strategy

I ran into this problem while writing sales copy for a new health supplement. Although I wasn’t able to find a direct link between credible research and an ingredient found in the supplement, I was able to make a connection between a Nobel prize recipient and the mechanism behind the problem this supplement solves.

No Direct Connection? No Problem!

The connection doesn’t need to be direct in order to establish credibility. In my case, the scientist who discovered the mechanism behind the problem worked at a lab ran by another scientist who won a Nobel prize.

It’s completely unrelated but because the scientist who discovered the mechanism was working on the team in the lab of that former Nobel prize winner, that connection gives the supplement an instant credibility boost.

Get Creative!

If you can’t find a direct connection between research and your product, find it with the mechanism behind the problem or the mechanism of the solution.

Expand your field and get creative. Do a little digging and allow yourself to go down a few Google rabbit holes.

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