4 Simple Tips to Amplify Emotional Impact in Any Story

Every copywriter knows the power of great storytelling. Using stories in your sales copy is a smart way to drive engagement and conversions. But it isn’t enough to just have a great story, you need to know how to effectively use it to amplify emotional impact. Here are 4 tips that will help you make the most out of a great story for better conversions in your sales copy.

4 Simple Tips to Amplify Emotional Impact in Any Story

Knowing how to use a great story in your sales copy is an invaluable tool. Stories connect and engage with readers, making it an important way to drive conversions directly from your sales copy. However, a great story is worthless if you don’t know how to use its potential. To be able to do so, you need to recognize that…

You’re Not Writing a Novel

When using a story in your sales copy, you should not be focusing too much on setting the scene or describing the setting in great detail. In novels, writers tend to go on and on with descriptors, but you shouldn’t do the same in your sales copy. Small doses add a little more vividness to your copy, but don’t get carried away. The focus should always be on people and actions. Most emotions come into play with the main character and what his actions are. Focus on people and the events that take place in the story, not so much on the surroundings.

Tell Your Reader How Your Main Character Felt (Tip 2)

It’s one thing to tell a story about your main character and the events they went through. The more powerful technique lies in telling the reader how they felt. This adds another emotional layer to your story and sales copy. Walk your readers through your main character’s emotions and show them how their emotions evolved throughout the process. Describe what their [your main character’s] thoughts were when they were feeling down, and what they are when they’re flying high.

Your Story Doesn’t Have to Start at the Beginning (Tip 3)

Believe it or not, not all stories have to start at the very beginning. A more powerful technique that will amplify emotional impact is to start at a point of high action. You could start at the climax of the story that’ll hit people with an emotional punch right from the beginning. This technique will hook your reader in right away, and keep them engaged. Your readers will want to stick around longer to see how your main character made it to that point.

Don’t Tell the Entire Story All at Once (Tip 4)

Telling a story through copy is one of my favorite parts of being a copywriter. When I get to telling that emotional story, it’s easy to get stuck in storytelling mode and not want to get out of it. Instead, you should break the story up into pieces spread throughout your sales copy. This is a great way to keep people around and keep them consuming your sales message.

Keeping Your Readers Emotionally Engaged

If you get your hands on a good story, use it carefully and it’ll work to your advantage. Connecting with your readers emotionally will ultimately help to drive and close more sales. However, you must handle it with utmost care or a good story could ruin your copy. Using these 4 tips, you’ll be able to keep your readers engaged and emotionally invested throughout your advertisement.

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