A Powerful Strategy to Maximize Sales and Revenue for Health Supplement Companies

If you own a health supplement company, pay close attention! As a copywriter, I’ve worked with numerous 7 and 8 figure companies in the health supplement industry, helping them write long-form sales copy that converts ice cold prospects into customers.

Over years of experience, I’ve learned one powerful strategy that helps maximize sales and revenue through health supplement companies’ advertising efforts, especially in long-form sales copy.

Let’s Address the Problem First

A problem I see far too often in supplement ads is that people are glossing over the problem that their prospects are currently experiencing. They rush over the problem their prospects want to solve so they can get to the solution and rush into their product pitch.

This is an instant turn off. Especially to cold audiences.

While providing a solution to your prospect’s problems is necessary, rushing into your product pitch is an issue because you’re not focusing on building a relationship with the reader.

The Better Approach

The better and more effective approach is to establish your authority, credibility, expertise, and trust is by focusing on the problem your prospects desperately want to solve. The best way to do this is by attaching a unique mechanism to it. Ideally, this should be something your prospects have never seen or heard about elsewhere.

Implementing this Strategy

Say you have a brain health supplement, you might say something like this:

“Every single brain cell has critical omega-3 fatty acid in the cell wall. This keeps our cell walls strong and flexible so that they can protect our cells and keep them safe. But over time, we tend to lose some of these fats. If we don’t replenish them, our brain cells start to shrivel. They become weak and this leads to damage that causes the decline of brain health as we age.”

This gives your prospects an “a-ha” moment. Your prospects reading this think “that’s why I’ve been having memory trouble!”

It’s not that they’re getting older and can’t do anything about their declining brain health, it’s that they’re deficient in omega-3 fatty acids.

A Simple Solution to Maximize Sales and Revenue

Revealing a unique mechanism in regards to your prospects’ problems will warm your coldest readers up in no time. If you need more help adding credibility and attaching a unique mechanism to your sales copy, check out my article on how you can add instant credibility to your health supplement copy.

[thrive_leads id=’846′]