A Simple Trick to Breathe Life into Science-Heavy Health Supplement Copy
If you’ve ever written copy for a health supplement, there is a particular portion of your supplement sales copy that can get a little boring.
I’m referring to the portion that goes into detail about the mechanisms or physiologic processes going on inside the body at a cellular level.
Can’t read it now? Pin it and read it later!
Why Your Readers Hit the Snooze Button
Unless your reader is interested in biology, chances are this is the portion of your copy that will have your readers flip the page (or exit out). This is because this particular portion of any health supplement copy is science heavy.
The language used is often dry and boring, and you run the risk of confusing your prospect.
When your prospect is bored, they’ll take off.
This portion of your health supplement copy is important enough that you can’t just do without it. So what’s the solution? How do you hold the attention of your prospect, making sure they stick around and consume the rest of your sales message?
Interesting Copy in One Easy Step
Here’s a simple strategy sure to “liven up†science heavy sales copy: focus on strong action verbs.
Here’s an example:
Sentence 1: Studies show that this protein makes us age faster
Sentence 2: Studies show that this protein accelerates our age at an alarming rate
See the difference?
A minor tweak in wording makes a big change in impact.
Accelerate is a strong action verb that conjures up vivid imagery. This makes me think about street car racers or that one time I was driving down the highway and had to punch the gas pedal to overtake another driver. It is a very visual word that engages your mind and imagination, and your prospect will start visualizing themselves in different scenarios.
When you couple a visual action verb like accelerate to a process like aging, it drives home how fast and urgent this process or problem may be. It’s a powerful concept guaranteed to bring your sales copy to life, helping it jump off the page.
This one simple trick can liven up the most boring portions of your copy.
Strong Visual Action Verbs to Include in Your Health Supplement Copy
I hope this simple technique helps you reinvent the way you tackle the dry, science-y portions of your copy. But to help you just a little bit more, here are a few more examples of visual action verbs you can use to spruce up your health copy. Use these to get your creative juices flowing!
- Ignite
- Rev up
- Slow to a crawl
- Glide
- Slide/slid
- Slices
- Flow
- Slip
- Floods
- Stokes the flames
- Extinguish
- Coats
- Gobbles
- Short-circuits
- Break free
