Why “Blending in” is a BIG Mistake for Your Brand
One of the biggest reasons why businesses struggle to grow and bring in new clients and customers is because they pay too much attention to their competitors. You’d be surprised at how many people suffer from copycat syndrome.
Imitation is Not Flattery
Let me explain — whether a new brand is just starting out, or an established brand is going through some difficult times of struggle and stress, they tend to turn to their competition to analyze what their competitors are doing.
These business owners look at their competition, track their steps, and end up copying what they’ve done whether they mean to or not. They think their competitors have figured it all out so why not save some time and do what they’re doing?
Here’s the Issue…
From a customer’s point of view, this is one of the biggest mistakes any business owner can make. Why? Because you make it a hundred times harder for your potential customer to choose you.
If you end up imitating what your 10–15 competitors are doing, you lump yourself into the sea of similarity. Suddenly, your customer is forced to sift through all these identical businesses to decide which one is best for them.
Not only does it make it extremely difficult for your potential customer, it means you’ve lost your brand’s mission, clarity, and what ultimately makes you the best possible choice.
Head in the Opposite Direction
I’m not saying don’t scope out the competition to see what they’re doing — instead, look at what they’re doing and head in the opposite direction! You need to position your brand in a way that is completely unique and will set yourself apart from everyone else.
By doing so, you place yourself in a league of your own. You’ll make it so easy for your customers to pick you and not your competitors. You separate yourself from the herd, no longer having to worry about your competitors.
So keep an eye on your competitor, but don’t fall for the imitation trap. Instead, use that information to help you create a unique and engaging way to connect with your audience. Grab your visitors’ attention and appeal to them in a personal way, cultivating the know, like, and trust factor.
Position yourself in a way that helps you break through the noise and clutter, leaving your competitors in the dust — making it easier for your customer and clients to always choose you.
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