Copy Breakdown: 3 Takeaways from Dr. Marty’s Dog Food VSL

Studying another copywriter’s work is a great way to improve your own copywriting and direct response skills. In this week’s post, I’ll be breaking down the first 3 minutes of Dr. Marty’s dog food VSL.

I happen to stumble upon this VSL on Facebook where it is currently running as an ad. It’s a short 15 minute VSL that is packed with a lot of valuable copywriting and direct response tips. While you can watch the whole VSL here, I’ll be sharing the 3 biggest takeaways from the intro alone.

Before We Go On…

I like to consider Dr. Marty the Dr. Gundry of the pet health and pet food industry. And if you watch this VSL, you’ll easily see why. Within the first few minutes, you can already extract a lot of information and value that you can apply to your own copywriting, marketing, and direct response efforts, like…

Takeaway #1: Opening with a compelling story or factoid

Right off the bat, this VSL opens with a compelling factoid about how dogs are descendants of wolves. While that isn’t necessarily the interesting fact, Dr. Marty goes on to explain that because of this lineage, the only way dogs would have access to grains, vegetables, and fruits are through the inner contents of their prey’s stomach. This interesting factoid will have viewers thinking about what is in their pets’ dog food. Which brings me to the second takeaway…

Takeaway #2: Introduce a cool mechanism behind the problem

If the viewers aren’t already thinking about what the ingredients of their dog’s food contain, Dr. Marty introduces an intriguing mechanism — the 3 dog food health disruptors. This sets the stage for Dr. Marty to introduce the problems with most dog food on the market, including the high-quality, premium grade brands. According to Dr. Marty, most dog food brands out there contain at least 1 of the 3 dog food health disruptors without you even realizing it.

Takeaway #3: Tease your viewer’s fascinations

At this point, any pet owner would be hooked in to the VSL, waiting to hear about the 3 dog food health disruptors, how it affects their dog’s health, and what they can do about it. This is when Dr. Marty and his team decides to tease their viewers’ fascinations by promising to reveal the one meat humans eat that we should never feed our dogs. What’s more, they also promised to reveal one common type of dog food in the United States that is missing a critical vitamin that your dog needs to have a healthy heart. If you’re a dog owner, chances are… you’re hooked!

Incredible Value Within the First 3 Minutes

One thing that Dr. Marty and his team could split test, if they haven’t done so already, is to open the VSL with a heart-wrenching, emotional story, instead of the factoid about wolves and dogs. Because Dr. Marty has experience as a working veterinarian, he could share a patient story of a dog’s tragic health issue that he was able to solve by identifying one of the dog food health disruptors as the cause.

Idea aside, this VSL is incredibly informative and filled with great examples for anyone who wants to write high-converting copy. If you’re a copywriter, add this video to your swipe file immediately! As you can see, the copywriter on Dr. Marty’s team completely understands the principles and fundamentals of long-form sales copy and direct response.

3 Incredibly Powerful Page Optimizers that Can Improve Conversion Rates

Recently, I worked with a client on a VSL (video sales letter) for their joint pain supplement. The initial results of our work did pretty well, especially when compared to the old control. However, the conversion rate was still below what we were all expecting. We came up with a plan of action but there were several on-page issues that may be the cause of a low conversion rate.

Looking at the funnel, sales page, and where they were sending their traffic — I was able to identify immediately the on-page issues that were responsible for the less than desirable conversion rates.

If you’re a fellow copywriter or an owner of your own health supplement company, it might be tempting to dive right into the sales copy and VSL to see where you’re missing the mark. And if this issue sounds a little too familiar to you… you might want to take a look on your sales page to see if these 3 powerful, yet simple, on-page optimizers are in order.

1st Conversion Rate Optimizer: Your Headline

The headline on my client’s sales page read “Use this 10-second trick to kill joint pain”. The main issue here is the headline has nothing to do with my VSL. What’s more, it’s way too hyped up. The chronic pain market is already skeptical and bitter because they’ve been in pain for years, tried so many different options, and haven’t found a remedy. In other words, their BS meter is through the roof. Claiming you have a 10-second trick that can solve years of joint pain is going to turn off a lot of your audience. They won’t even bother watching the VSL.

On the other hand, there may be a small group of people who felt compelled enough to pass through the headline and click play. Here’s where the next issue arises: there is no 10-second trick anywhere in the VSL. Your headline has now become a bait and switch. This is going to upset a lot of your viewers who clicked on the VSL, hoping to learn a 10-second trick that solves their problem, only to be disappointed when there isn’t one.

2nd Conversion Rate Optimizer: Your Video Thumbnail

Video thumbnails often get overlooked as a conversion rate optimizer. This is a particularly important element not to neglect, especially if your VSL isn’t on autoplay. The truth is, your thumbnail could either help or hurt you. You can always place an eye-catching image that relates to your target audience or use text as a point of persuasion.

The problem with my client’s thumbnail was the text they used. It read “the world’s greatest joint pain solution.” If you’re like me, you’re probably chuckling to yourself. Not only is this a very vague statement, it is also an incredibly generous one — which makes it kind of unbelievable.

Keep in mind, our prospects have yet to consume any of our statements yet, so why would they believe such a great claim? Ultimately, our thumbnail could have been a huge turn off for our prospects.

If you run into this problem, here are a few quick fixes that are sure to work. First, you could always use a great image if it relates to your ideal audience and their pain points. However, if you have a great headline, repeat it in the thumbnail, verbatim. Or, simply repeat the text used in your email if that’s where the source of your traffic is coming from. If the email text is compelling enough to get them to the sales page, it’ll get your audience to hit play on your VSL.

3rd Conversion Rate Optimizer: The Timing of What Appears Below Your VSL

My client had a cart button and FAQ immediately appear right below the VSL as soon as the sales page loaded. This sends your page viewers a message that yes… you do in fact have something to sell them. This is an immediate turn off and it will prevent them from watching any of your VSL.

Thankfully, the remedy for this is simple. You’ll want to delay the appearance of the add to cart and FAQ until the product has been introduced. But ideally, you’ll want it to appear at the point where you reveal the price and state the first call to action.

Not Seeing the Conversions You Want?

Before you dive into your copy, make sure these 3 simple on-page optimizers are working in your favor. It may seem obvious, but sometimes the most skilled professionals tend to overlook simplicity. Instead, they work on the hard stuff over and over again, without noticing that simple on-page optimizers may be their problem after all.

Why Clarity is King When You Want to Sell

I’ve been writing and producing a lot of content about copywriting. I’ve shared powerful strategies to help you maximize sales and revenue, how to amplify emotional impact in any story, even sharing techniques you should avoid. Unfortunately, all of that doesn’t matter if you’re lacking one thing — clarity.

If this seems pretty obvious to you, I understand. But I’m still amazed at how many times I’ve seen people make this huge mistake in their sales copy. Not having clarity and not knowing your customer is a surefire way to kill sales.

What is Clarity?

I’ve seen tons of businesses make this mistake. They release a great product but when asked who it’s for, they start to pause. Maybe they’ll stutter. Or if they’re being honest, they’ll say “I’m not sure… I think a lot of people can benefit from this product!”

That is a recipe for losing a lot of money in paid advertising.

Before you even bring your offer to market, before you start paying for ads, you need to do your market research.

You Need to Know Who You’re Speaking to

Conducting your market research means you’re finding out who it is you’re speaking to. Gaining clarity on this is a must before you start to write any copy for your sales letter. You need to understand their pain, struggle, and how they’re looking to fix the problem they have.

If you don’t know how to speak directly to them, they’ll leave your sales page or VSL in a matter of seconds.You’ll kill your chance of ever making a sale if you don’t take the time to gain clarity on who it is this message is intended for.

Take the time to do proper market research before you try to sell.

No Time to do the Research? Hire a Professional!

As a copywriter, market research is a part of my job. I was working on some copy for a new information product in an entirely new market. Because I didn’t have the time to do the research myself, I hired a professional to get the job done.

He put together a great research document and highlighted the different pain points, what they struggled with, captured the language they use, and all the things you need to write effective sales copy.

This Goes Without Saying…

Before doing anything and spending any money on marketing, you need to get clear about who you or your product is serving. Clarity is king when it comes to selling your product and knowing who your ideal customer is.

And if you ever need a cheesy reminder, remember this sentence: Clarity is king when you want to sell your thing.

[thrive_leads id=’846′]

How to Turn Your New Product Announcement into a Powerful Sales Email

So you have a new product you’d like to announce to your email subscribers. I hate to break it to you but generally, people aren’t that interested. Unless they’re sitting around, patiently waiting for that specific new product, the man of your subscribers just don’t care unless there’s something in it for them.

What should you do if you have a new product to announce and you want to capture the interest and intrigue of your readers?

Let’s take a look at Dr. Gundry’s new ProPlant Complete Shake flavor announcement as a great example of how you can turn an announcement into a powerful sales email.

The Intro

The intro starts off strong by emphasizing the benefits of their product. Phrases like “first (and only) weight management shake,” and the description of each serving delivering a boost of energy, management of cravings, and hitting weight loss goals builds interest in the reader.

Additionally, they’ve used urgency and scarcity as an incentive to strengthen the close.

Had this been a simple announcement, the email could’ve ended right here. But they took the opportunity to turn this into a sales email to help improve conversion rates.

Confronting the Common Enemy

In this section, the copy dives into the specifics of a popular protein source — red meat. It starts off by throwing stones at the common enemy, discussing how consuming too much red meat isn’t healthy.

It is pretty common knowledge that red meat contains the highest amount of protein. The copy throws out some frightening (but common) assumptions about red meat consumption with terms such as “heart disease, diabetes, and even death…”.

To drive the point further, they use a strong proof element — a study from Harvard. This establishes great credibility and trust with readers.

The transition in this section is great as it enters the on-going conversation in the reader’s mind.

“Ok Dr. G — so where SHOULD I get my protein from?”

To which they reply â€œcertain plants and their seeds.” This is a somewhat controversial statement, as many consumers don’t think of plants as a rich protein source. This sentence keeps the reader’s attention and sets up the next section of the email nicely.

Not What You Think It Is…

To those in the know, it’s no great secret that certain plants and seeds are packed with proteins. If this wasn’t the case, there wouldn’t be vegans or vegetarians. Generally, when we think of plant-based proteins and food in general, we thi nk it’s good for us!

On the contrary… Dr. Gundry says, “Sadly, most plant protein powders and shakes are loaded with health-destroying lectins,” leaving readers at a loss for where to turn next.

Introducing the Unique Mechanism!

Dr. Gundry’s answer (or unique mechanism) are his 3 “power hitter” proteins. Not only do they get the job done of delivering healthy protein and avoiding lectins, but they bring additional benefits such as fighting aging, fatigue, and aiding in comfortable bowel movements as well.

The first sentence of t he 3rd slightly controversial protein “power hitter” — hemp, quickly dismisses objections and puts readers at ease. Since many people still associate hemp with feeling a high, the copy addresses the objection before stating the benefits, which keeps the reader around longer.

The Close

After introducing the “power hitters” or the unique mechanism, the close is strengthened by reinstating a sense of urgency, while reminding readers of the benefits that crush cravings.

Announcement Turned Powerful Sales Email

All in all, it’s a strong sales email. The copywriter took the opportunity to turn this ordinary announcement into a compelling piece of persuasive copy. They dug into the benefits and unique mechanisms while instilling a sense of urgency in their readers, making the email more interesting and ultimately — more persuasive.

[thrive_leads id=’846′]

A Simple Trick for Writing Winning Headlines and Sub-headlines

Headlines and sub-headlines are incredibly important. For starters, it’s the first thing most prospects and potential customers read before even getting into the bulk of your copy. This is your one shot to grab their attention and compel them to keep reading. You want to make sure you get this right. A bad headline and subhead will turn a reader away even before you get a chance to communicate the benefits of your product.

To help you make the process of writing a headline and subhead complex easier, here is my favorite formula for producing a captivating, effective, and winning headline and subhead.

A Simple Approach

This formula keeps things simple. Instead of wracking your brain trying to decide what it is you want to put in your headline and subhead, this formula makes it easy.

It focuses on the most important elements needed to capture your prospect’s attention, ignite their curiosity, and get their desire burning before you even dive into the meat of your sales letter.

The Big Promise

Right off the bat, your headline should present the big promise or claim that is the driving force behind the promotion. This is a surefire way to capitalize on your reader’s main burning desire. If they are your target audience, their attention and interest will be captured immediately.

You can further strengthen your headline by introducing a unique mechanism. All the best promotions, especially in the health supplement industry, have a unique mechanism. Why? Because it acts as a differentiator. A unique mechanism will help your product come across as fresh, new, and exciting — ensuring that your product stands out from the crowd.

Once you’ve presented a promise that creates desire, pair it with a unique mechanism that cranks up curiosity to create a show-stopping headline.

On to the Subhead

One of the most common techniques most copywriters use when writing the subhead is to double down on the main claim of the headline. The subhead, more often than not, simply elaborates on the big promise.

This is an effective technique when done correctly.

However…

Embellishing your main claim can work against you due to the skepticism of your audience. If the promise in your headline is so big that it has the potential of coming across as unbelievable, elaborating and doubling down on it can actually hurt response and scare people away.

Keep in Mind

If you’re writing copy for a health supplement, it is important to remember that some of these consumers have ultra-sensitive BS meters. Especially in saturated markets with a bunch of gimmicks, such as weight loss.

A big portion of your audience is jaded and skeptical after being burned many times before.

Do This Instead

If you make a big, grandiose promise in your headline, your subhead needs to back it up with a strong proof element.

You can expand and elaborate on the headline if necessary, but providing a very strong proof element in the subhead will maintain the attention of skeptics, getting them to stick around to keep reading your sales message.

There are many types of proof elements at your disposal, such as quotes or endorsements from celebrities, experts in the space, statistics, or compelling study results.

If you want to kick things up a notch, use the names of recognizable and reputable universities (Yale, Harvard, any of the Ivy League schools). Nobel prize winners are another irresistible proof element that give instant credibility. If you take the time to do this research, it’s usually easy to find a link between one of these proof elements and an ingredient in your supplement. If this turns up nothing, look for a connection with your unique mechanism.

Simplicity Wins Again

Sometimes, the shortest body of text can be the hardest to write. Headlines and subheads do a lot of heavy lifting but can be tricky to write when you have so many options.

By sticking to this simple formula, you’ll eliminate a lot of time spent trying to decide how to craft a winning headline and subhead. This formula will ensure that your prospects are intrigued while minimizing skepticism.

[thrive_leads id=’846′]

How One Simple Statement can Transform Sales Copy from Good to Great

The other day, I watched a video sales letter that took me by surprise. Within the first 30 seconds, one brief statement caught my immediate attention and hooked me in right away. This one sentence is a prime example of the difference between average, or good copy, and great copy.

Let Me Explain…

To preface this, the video sales letter by Dr. Gundry addresses the issues of toxic plant protein. The copy begins in a pretty standard format, until Dr. Gundry says: “plants don’t like us”.

To the average person who isn’t well-versed or experienced in copywriting, this sentence is easy to overlook. For copywriters, we recognize this as a great and highly effective piece of A-level copy.

What’s the Big Deal?

This seemingly simple sentence is a powerful contrarian statement that interrupts the pattern and adds strong emotional impact for the consumers. The copywriter sets the stage for the unique mechanism of the problem (toxic plant protein).

Most of us consider plants to be one of the healthiest things that we could possibly consume and put in our bodies. When the average consumer hears “plants don’t like us,” it is reason to pause and ask follow up questions like “why” or “what do you mean?”

Not Your Average Copy

What makes this statement so remarkable is that the average copywriter would not think to communicate this idea in such a way.

Most copywriters go into description mode. Instead, they’ll say something along the lines of “when you eat plants, they don’t react well inside our bodies. There is actually this protein that penetrates the walls of our intestines and can cause a lot of harm…”

They’ll throw facts, details, and descriptions to explain how toxic plant protein can harm us. In fact, this isn’t bad copy at all. They are explaining in a clear way the negative side effects of eating plants.

However, it doesn’t carry the same emotional punch as saying something as simple as “plants don’t like us.”

“Plants Don’t Like Us”

The statement “plants don’t like us” humanizes an inanimate object and brings it to life. It goes a step further by producing a strong emotional reaction. It’s almost equivalent to someone saying, “Bob doesn’t like you.”

Why doesn’t Bob like me? Did I do something wrong?

Wait…what? Why don’t plants like us? I thought they’re supposed to be healthy for us!

See how such a simple statement grabs attention and forces an immediate inner monologue?

Pack an Emotional Punch

This simple sentence is the difference between good sales copy and great sales copy. In so few words, the copywriter was able to hook the consumer in, trigger an emotional response, and convey the idea that consuming plants may not always be the best for us. This is a great example of a hard-hitting contrarian statement.

Keep it Simple and Effective

Some of the most effective sales copy keeps it simple while packing an emotional punch. For more tips on how you can amplify the emotional impact of your sales copy, check out these 4 simple tricks.

[thrive_leads id=’846′]

A Powerful Strategy to Maximize Sales and Revenue for Health Supplement Companies

If you own a health supplement company, pay close attention! As a copywriter, I’ve worked with numerous 7 and 8 figure companies in the health supplement industry, helping them write long-form sales copy that converts ice cold prospects into customers.

Over years of experience, I’ve learned one powerful strategy that helps maximize sales and revenue through health supplement companies’ advertising efforts, especially in long-form sales copy.

Let’s Address the Problem First

A problem I see far too often in supplement ads is that people are glossing over the problem that their prospects are currently experiencing. They rush over the problem their prospects want to solve so they can get to the solution and rush into their product pitch.

This is an instant turn off. Especially to cold audiences.

While providing a solution to your prospect’s problems is necessary, rushing into your product pitch is an issue because you’re not focusing on building a relationship with the reader.

The Better Approach

The better and more effective approach is to establish your authority, credibility, expertise, and trust is by focusing on the problem your prospects desperately want to solve. The best way to do this is by attaching a unique mechanism to it. Ideally, this should be something your prospects have never seen or heard about elsewhere.

Implementing this Strategy

Say you have a brain health supplement, you might say something like this:

“Every single brain cell has critical omega-3 fatty acid in the cell wall. This keeps our cell walls strong and flexible so that they can protect our cells and keep them safe. But over time, we tend to lose some of these fats. If we don’t replenish them, our brain cells start to shrivel. They become weak and this leads to damage that causes the decline of brain health as we age.”

This gives your prospects an “a-ha” moment. Your prospects reading this think “that’s why I’ve been having memory trouble!”

It’s not that they’re getting older and can’t do anything about their declining brain health, it’s that they’re deficient in omega-3 fatty acids.

A Simple Solution to Maximize Sales and Revenue

Revealing a unique mechanism in regards to your prospects’ problems will warm your coldest readers up in no time. If you need more help adding credibility and attaching a unique mechanism to your sales copy, check out my article on how you can add instant credibility to your health supplement copy.

[thrive_leads id=’846′]

4 Simple Tips to Amplify Emotional Impact in Any Story

Every copywriter knows the power of great storytelling. Using stories in your sales copy is a smart way to drive engagement and conversions. But it isn’t enough to just have a great story, you need to know how to effectively use it to amplify emotional impact. Here are 4 tips that will help you make the most out of a great story for better conversions in your sales copy.

4 Simple Tips to Amplify Emotional Impact in Any Story

Knowing how to use a great story in your sales copy is an invaluable tool. Stories connect and engage with readers, making it an important way to drive conversions directly from your sales copy. However, a great story is worthless if you don’t know how to use its potential. To be able to do so, you need to recognize that…

You’re Not Writing a Novel

When using a story in your sales copy, you should not be focusing too much on setting the scene or describing the setting in great detail. In novels, writers tend to go on and on with descriptors, but you shouldn’t do the same in your sales copy. Small doses add a little more vividness to your copy, but don’t get carried away. The focus should always be on people and actions. Most emotions come into play with the main character and what his actions are. Focus on people and the events that take place in the story, not so much on the surroundings.

Tell Your Reader How Your Main Character Felt (Tip 2)

It’s one thing to tell a story about your main character and the events they went through. The more powerful technique lies in telling the reader how they felt. This adds another emotional layer to your story and sales copy. Walk your readers through your main character’s emotions and show them how their emotions evolved throughout the process. Describe what their [your main character’s] thoughts were when they were feeling down, and what they are when they’re flying high.

Your Story Doesn’t Have to Start at the Beginning (Tip 3)

Believe it or not, not all stories have to start at the very beginning. A more powerful technique that will amplify emotional impact is to start at a point of high action. You could start at the climax of the story that’ll hit people with an emotional punch right from the beginning. This technique will hook your reader in right away, and keep them engaged. Your readers will want to stick around longer to see how your main character made it to that point.

Don’t Tell the Entire Story All at Once (Tip 4)

Telling a story through copy is one of my favorite parts of being a copywriter. When I get to telling that emotional story, it’s easy to get stuck in storytelling mode and not want to get out of it. Instead, you should break the story up into pieces spread throughout your sales copy. This is a great way to keep people around and keep them consuming your sales message.

Keeping Your Readers Emotionally Engaged

If you get your hands on a good story, use it carefully and it’ll work to your advantage. Connecting with your readers emotionally will ultimately help to drive and close more sales. However, you must handle it with utmost care or a good story could ruin your copy. Using these 4 tips, you’ll be able to keep your readers engaged and emotionally invested throughout your advertisement.

[thrive_leads id=’846′]

How to Effectively Communicate Benefits in Your Health Supplement Copy (While Staying FTC Compliant)

Your health supplement copy should always appeal to the desires of your ideal customers. One of the most effective ways you can do this is by highlighting the benefits of your health supplement. However, this is easier said than done.

Whenever you start to break down the benefits of a supplement, you need to keep one very important thing in mind: FTC regulations.

The benefits section of your health supplement copy has to be compliant with the current FTC regulations. In fact, you need to be extremely careful because they’re really starting to crack down hard on supplement advertisers.

*Disclaimer: I am NOT an attorney and this does NOT constitute legal advice. These recommendations are simply from my perspective as a health supplement copywriter.

Here’s an Example

Let’s say you have a turmeric product that is known to help alleviate joint pain. Saying in your advertisement that your product “relieves and eliminates joint pain” is a big no-go.

That statement is technically not FTC compliant, and here’s why: you’re implying a treatment claim.

If you imply that your product is going to take someone from a state of injury or illness, back to a state of health, you are breaking FTC regulations and rules.

How to Rephrase so You’re Staying FTC Compliant

Sticking with the turmeric product example, you can effectively communicate your supplement’s benefits while staying FTC complaint by saying something like, “this is proven to help keep your joints loose and comfortable, so you can continue moving with ease and doing the things you enjoy every day.”

Why This Works

There are a couple of things to note about this rephrased statement:

1. There’s no terminology of ailments like joint pain. It steers clear of mentioning arthritis, or terminology that represents a disease state or medical condition
2. Using words like “keep” and “maintain” implies that you’re staying in a state of ideal health, instead of implying that you’re taking someone from a state of illness or injury, to a state of health.

Keep These Points in Mind

Writing about the benefits of a supplement in your copy can be tricky, especially when you’re trying to keep your advertisement FTC compliant. If you’re ever stuck, just remember the two simple tips I broke down above. It’s a quick and easy way to make sure your copy is both compliant and effective! Looking for more tips on how you can write engaging supplement copy? You can check out these posts about how you can breathe life into science-heavy supplement copy, or how to use numbers in your health supplement copy to engage with your audience.

[thrive_leads id=’846′]

Should You Address the Pandemic in Your Marketing? (and How to Do it the Right Way)

It’s a question on every business owner’s minds… to address the pandemic in your marketing and advertising or not to address the pandemic at all?

To be fair, these are unprecedented times and business owners have had to pivot. But is using the pandemic in your messaging a good thing or a bad thing? Will it hurt or help your business?

The Short Answer

If you’re addressing the pandemic in your marketing and advertising, you’re a smart business owner. Consider yourself a savvy marketer because you absolutely should be addressing what is going on around the world right now in your messaging.

Here’s the Catch

While addressing the pandemic if your marketing displays your awareness to the situation, there is a right and wrong way to approach the topic.

The Wrong Way:

This is not the time to be taking advantage of someone’s fear to make a sale. If you’re using over-the-top scare tactics, this will ultimately make you seem sleazy and slimy. So if your messaging is somewhere along the lines of “this virus is going to kill us all unless…”, you should probably stop it. This is an unethical approach.

The Right Way:

Addressing the pandemic in your messaging in the right way boils down to your intentions. If you know that you have a quality product or service that can genuinely help people (like a supplement or info product), your customers are going to need you more than ever. If your supplement can help someone’s health by boosting their immunity, or just generally boosting your customer’s well-being in any way, they’ll need you.

You don’t have to (and shouldn’t) make any claims that your supplement/service can cure or treat this virus. If your supplement will help your customer’s overall well-being, it could possibly better equip them to deal with the virus should it affect them.

It is your responsibility to do everything within your power to get your product in the hands of as many people if you care about serving and helping your customers.

Let’s Face it…

It is absolutely ok to be talking about the pandemic in your marketing, and you should be! Why? Because it’s top-of-mind… in fact, that’s a gross understatement.

By addressing it, you’re entering the conversation that is already going on in both your customer’s and your prospect’s mind.

Acknowledge and Support

Acknowledging the pandemic and everything that is happening in the world is the right thing to do. You should also acknowledge the fears and uncertainties that many are facing in such unprecedented times. Let your customers know that it’s ok to be worried since none of us know exactly what is going to happen. But let them know that we’re all in this together and that we’ll all get through this together.

Let them know that you (and your business) are here to help support and serve your customer in any way that you can.

If you approach the situation from an angle of genuine concern and care while still acknowledging the current state of the world, you’re going to align your messaging with your values.

Remember to put your customer’s care first! That way, you can acknowledge the pandemic, and increase your sales and revenue without having to do so in a sleazy way that preys off of people’s fears.

[thrive_leads id=’846′]