Category Archives for "USP"
April 10, 2021
5 Simple Ways to Uniquely Position and Sell Your Health Supplement
Johnny was feeling pretty confident as he watched the boxes of his new health supplement come off the delivery truck. He had spent a lot of time and money making sure his product was going to be better than anything else on the market, and now it was finally here! Johnny thought about how excited his team would be when they saw all these boxes in their warehouse; they had been working hard for months to make this happen.
These bottles would be flying off the shelves in no time! Johnny strolled into his marketing manager’s office, excited for a sales update. “How’s our new launch going so far?”, Johnny asked. His marketing manager shot him a grim look, and reluctantly showed him the computer screen. “Only 5 sales so far,” he muttered sheepishly…
Why should you care about the positioning of your health supplement? Well, if you want your product to be successful in the marketplace, it’s important to understand how to position it so that people will notice. Believe me; this is not an easy task. You can’t just put up a website and expect people to buy what you’re selling. That doesn’t work anymore! In this blog post, we’ll look at 5 ways that will help your health supplement stand out from its competitors and get noticed by more customers. That way, you never have to worry about Johnny’s nightmare happening to you.
1. Create an ad campaign that is catchy and memorable
This will help you get your product in front of more people, which means it’ll be easier for them (and their friends) to remember you when they’re ready to make a buying decision . One of the best ways to make this happen? Create a memorable slogan! Something short but sweet so customers don’t forget who you are after seeing your ads once on Facebook or any other platform. This subconscious or subliminal effect is powerful, making it an unforgettable “business card” for your prospects.
Not only that, but catchy slogans can be a great way to get your customers excited and talking about your product. They’ll want it more, and they’re likely going tell their friends all of its benefits (and how much better you are than competitors).
2. Offer a special trial of your product for the first month
A reduced price trial can be a great way to get new customers on board. You can even consider a free trial where customers pay a modest shipping and handling charge. Trials can work well for getting new customers into an automatic subscription. This approach is an excellent strategy because it allows prospects time and opportunity (at little risk) to decide if they want to continue with your supplement.
It’s also important that this offer doesn’t come across too strong – don’t make them feel obligated. Making it clear they are free to cancel any time is important. You must also clearly disclose future charges for subsequent months. Transparency is key for minimizing cancellation rates.
3. Give away samples at places like gyms and yoga studios
Want to take a more personal approach? Go to places your ideal customer is likely to be and give away samples. This is a great way for people who are on the fence about trying your supplement, but don’t want an automatic subscription commitment or can’t afford it at full price right now – they get their chance!
You’ll need some kind of display that you set up in these locations with promotional materials and an e-mail signup sheet so you can follow up with these customers. Make this process easy and quick for them: just fill out name/email address & grab a sample packet from the table. You may also consider partnering with another company’s complementary product if there isn’ t one already available where you’re giving out free samples.
4. Create an online video that shows how to use the supplement effectively
Video is a great way to engage new customers and get them to buy your product. Make sure you have a video that shows the supplement in action, and how to use it correctly for best results! Future pacing with desirable benefits and showing them the new person they can become is powerful. Everyone is craving a new identity in one form or another when they buy health supplements.
And don’t get caught up in expensive or fancy video production. You can make a quality video with your phone, natural lighting, and some creativity! Alternatively, you can use resources like Fiverr to produce high quality marketing videos at affordable prices. Engaging videos that sell online don’t have to break the bank.
5. Partner with other companies who are complementary to your product’s benefits
You don’t need to go it alone. Partnering with other supplement or health product companies is a great way to reach new customers and make your product more appealing. The key is connecting with other companies who have customers that would be interested in your product.
You just have to make sure both your products don’t directly compete against each other. For example, a company selling collagen to women over 40 could probably do well offering a joint support supplement too. This is a great way to bring extra value to their customers, extra revenue to that business owner, and new customers to you.
You can also partner with these companies to offer discounts or bundle deals on your product, which will make it more appealing and affordable for customers who are looking at a number of different options in the marketplace before they buy!
In conclusion, there are many ways to position your supplement in the marketplace in a unique way. They key to success is deciding how you want to position your product and then executing that plan. Clarity on your USP before you begin marketing will save you a lot of time and money. Not to mention frustration.
What are your thoughts on these 5 strategies for positioning your supplement uniquely in the market? Have you used any of these before? Leave a comment letting me know!